Statistics Show That Vehicle Wraps Are the Most Effective Means of Advertising
Mobile advertising is by far the most effective way to market your business. Besides getting you thousands of impressions a day, there are other ways that vehicle wraps are changing the advertising game. Let’s see what the statistics show.
Turning one car or a whole fleet into mobile billboards is going to get you a lot more bang for your buck. When you wrap your vehicles with custom graphics, you are going to reach a much larger audience, and all you have to do is drive down the street. An effective vehicle wrap will make a memorable impression on almost everyone.
Why are fleet graphics effective?
A study on vehicle wraps found that almost 100% of the people who are exposed to a wrapped vehicle, not only remembered the advertisement but had a positive reaction to the graphics. They also thought that a vehicle wrap was much more effective and grabbed their attention more than advertising on a stationary billboard.
Daily Effective Circulation (DEC)
Fleet graphics are also going to be exposed to a much larger audience, significantly increasing the Daily Effective Circulation per vehicle. The DAC is a calculation of how many adults are exposed to your vehicle graphics during a 24-hour period. This can result in millions of impressions per day. Considering the cost of a full custom vehicle wrap, this will make vehicle graphics the lowest cost per impression compared to other advertising mediums.
Target specific demographics
When it comes to a stationary billboard, location is everything. With a vehicle wrap, you can be everywhere, picking which routes to roll through the optimal areas to reach your target demographic. You can even change your route depending on the time of day, or if big public events are happening in your community.
Custom fleet graphics in Nashville
Twisted Concepts vehicle advertising wraps are custom-designed to fit the exact make and model of your vehicle, and installed by professionals with many years of experience.