What are the First Steps to Designing a Logo Worthy of Your Brand?
Before you can start saturating your local market with your brand, you need to create a logo. Your logo needs to be worthy of your brand and embody everything you want to say in one compact little design. Here’s how you get started on designing a logo that will be timeless and effective.
The first thing you need to do is to brainstorm. Sit down with your team, or your partners, even your friends, and start free-associating ideas. Start with coming up with a list of adjectives that describe your business. In this first process, you want to give yourself a wide net and say yes to everything. Leave no idea unturned, and have fun with it because you never know what word or concept might trigger that “lightbulb” moment when your logo reveals itself.
Turn adjectives into art
Once you have a nice long comprehensive list of adjectives to describe your business, narrow down your list to two or three keywords. Then, start a new brainstorm where you try to think about how to represent each of those words with a drawing, symbol, or artistic interpretation of that word. Try to turn the adjectives into art. Don’t worry about not being a good artist. Crude drawings are great, and you just want to get your creative juices flowing and start thinking about your logo as three dimensional, creating one image that will evoke a feeling, give information, and be memorable all at the same time.
Creating a vision board for your logo can also be very helpful. A vision board is also a great way to be creative without being artistic. You can take images, phrases, fonts, and colors and make a collage that represents your business. That will also help you figure out what types of images and designs are attractive to you because you need to love your logo more than anyone else.
You can say a lot with color. You don’t have to be an expert on the psychological effects of each color, but having the right color dominating your logo will have the most impact on your audience. Color is both visually and emotionally gripping.
Personalize your logo
Your business may not be unique, but that doesn’t mean that you have to go with the apparent logo images that you tend to associate with your industry. For example, if you are in construction, you don’t have to have a hardhat or a hammer in your logo. Even if you do go with similar images, make them unique by personalizing your font or your drawing style.
Work with a professional
Although there are plenty of online tools that can help you design a logo, paying a professional to go over your brainstorming ideas and make the logo truly spectacular is worth every penny. You want your logo to be timeless, and investing in a professional to help finalize your logo will pay off in the long run.
Once you have your logo, it’s time to let the world know. No other means of advertising yields more significant results than vehicle wraps. Contact Twisted Concepts to put your logo on all of your vehicles for maximum exposure.