Marketing Costs: Vehicle Wrap vs. Static Billboard
Of all the marketing initiatives available to small businesses, vehicle wraps are amongst the most cost-effective. The impressions you can get daily far exceed those you get from other forms of advertising. Vehicle wraps are a smart investment for any small business.
Vehicle wrap vs. static billboard
The more people that will see your marketing campaign, the higher the success. In a single day, one custom-wrapped vehicle can get tens of thousands of impressions. The reach and exposure that you get with a vehicle wrap are much more significant than a static billboard or any other form of advertisement. The return on investment (ROI) on a vehicle wrap is also undeniable.
ROI for a vehicle wrap
A full vehicle wrap on a small car has a one time cost up to $3,000, including design, print, and installation. The cost of a static billboard can easily run $4,000 a month – much more for major metropolitan areas – just on the lease of the billboard.
The mobility of a vehicle wrap makes it much more effective than a stationary billboard. On a good day, a vehicle wrap can generate up to 70,000 impressions. A stationary billboard, even in a major metropolitan city, may only get up to 15,000 impressions a day.
When we look at the cost per impression, a vehicle wrap will cost you less than 50 cents per 1000 impressions, whereas a billboard will cost $4 – $5 per 1000 impressions. The numbers speak for themselves.
If a single vehicle can get that many impressions in one day, imagine how many impressions you can get if you had an entire fleet. You have to take advantage of every marketing opportunity to grow your brand. If you’re driving around in a vehicle without advertising your business, you are wasting a valuable opportunity.
Talk to Twisted Concepts about wrapping a single vehicle or an entire fleet to expand your brand and reach new customers.