How Installation Can Ruin Your Wrap and Make a Bad Impression
When a business makes a bad impression, regaining the trust and interest of customers is near impossible. Vehicle wraps are a cost-effective marketing tool, as long as you don’t make these vehicle wrap installation mistakes.
Installation mistakes can be costly
There is so much competition; you need to get it right the first time. Starting over and rebranding is too expensive. And, with a cap on the marketing budget, every dollar counts. Where you spend your money is crucial. A vehicle wrap gives you the most bang for your buck, but you have to follow through until the end. If you skimp out on the final stages, you could end up making bad impressions that are hard to recover from.
It’s sometimes tempting to cut a few costs by printing and installing your own vehicle wrap. If you’re placing a simple logo on the hood, side, or rear of your vehicle, how hard could that be, right? We’re not going to lie; it’s harder than you think. If it were easy, we’d be out of business. The biggest installation mistake people make is doing it themselves.
The right size for your vehicle
Understanding proportion and how to place a graphic on your car is key. If the design is just slightly too big or small, it can leave a bad impression. You may not be able to articulate the problem, but a disproportionately placed vehicle graphic will make people uncomfortable.
Once you have the right size graphic for your specific model, you have to place it on the vehicle. Being able to place a vehicle graphic so that it is perfectly centered is something that’s best left to the professionals. If you’ve ever driven behind a car with a bumper sticker that is slightly off center, or not quite level, it can drive you insane. Plus, if the design isn’t correctly placed, it can seem sloppy, making your customers wonders if you care about your work.
The last aspect of graphic vehicle wraps is to place them seamlessly and smoothly on your vehicle. You should not be able to see the edges of the vehicle wrap. It should look like it was painted on the car. That means going to a vehicle wrap facility that is dust and temperature controlled. You want to install your graphic in the best environment possible, with professionals to get the most out of your marketing dollars.
Twisted Concepts is a professional vehicle wrapping facility in Nashville. We’ve have a dust and temperature controlled wrap bay, and we custom design vehicle graphics to fit the specific make and model of your vehicle. Get a professional vehicle graphic and start making great impressions wherever you go.